Write an effective direct mail piece and grow your business.
Done right, direct mail is one of the most effective and efficient methods of direct voter contact with your target audience. For many smaller races, direct mail will be the only form of paid communication, since it’s a highly targeted and relatively inexpensive way to combine field strategy with your communications and paid media plan. The tips below are designed to help you plan and.
It might not be a “pretty” piece that gets the job done—pay attention to the direct mail pieces that come through your door. Some effective pieces make use of bold and italic type, underlining and jarring color combinations. Make sure your reader can easily navigate your content.
What is Direct Mail? Write The Perfect Direct Mail Letter Like any advertising, for direct mail to be successful it has to stand out from the crowd and from the millions of other letters dropping through letterboxes every year.
Every direct mail piece starts the same way: Write the objective in the upper right-hand corner of a blank sheet of paper. This reminds you that the reason you are writing every word, editing each paragraph break and including a powerhouse of a PS is to fulfill all of these objectives: call, write, come in, send in the card, inquire, place an order.
Your direct mail should incorporate a call to action (CTA) that causes a lead or prospect to perform a specific task. We recommend that every automated direct mail piece include some kind of CTA. Without it, you lose the ability to track campaign effectiveness. We also recommend that the CTA be strong, distinct, and easy to accomplish.
Standard Letter Mailings has the highest response rate among all direct mail formats. This type of direct mail is also known as a self mailer. These pieces are usually a page-length advertisement which can be folded and mailed. The promotional message is normally on one side and folded so that the message is on the inside facing sheet.
The 5 keys to writing persuasive sales copy. Good sales copy is: Engaging: it focuses on reader benefits; Credible: good copy is hype-free and demonstrates why your product makes readers’ lives better Clear: it is easy to read and easy to understand; Concise: sales copy doesn’t use more words than necessary; Persuasive: it encourages a reader to take action.